We are always getting asked why ECO minerals are so much cheaper than most mineral make up brands, despite being the highest quality - made with only pure minerals and free from all of the nasties (bismuth oxychloride) and the cheap & not nasties (rice powder) etc etc.
well the answer is quite simple - but it may not be obvious to our customers who have not worked in the retail or beauty industries...so here you have it:
1) Advertising: ECOminerals does not spend money on advertising - we use the best form of advertising - word of mouth. Did you know that a page in a magazine can cost between $3000 - $25 000? If we ran ads like these even once a month our prices would be almost double. That's why we love & appreciate people spreading the ECO word!
2)Online, wholesale/direct to you!: ECO minerals sells only through www.ecominerals.com.au This means no wholesale margin. Did you know that your beauty retailer ads between 60-100% just for stocking & reselling a product. We don't - so you get wholesale prices. This is important to us because it means that everyone can afford a high quality & eco friendly product. Of course, retailers need to survive & pay their shop rent, merchandising etc. We are lucky - we don't have those costs, so we save & you save!
3)Local manufacturing & expertise: ECO minerals is made in Australia, by Australians - our artwork and design is all by local people & friends - keeping our costs down. We even had the help of our lovely friends to test formulations & select our color ranges!
4)Ethical & friendly - When we created ECO minerals, we were selling to friends - our best friends...and their friends. We simply decided to charge what we needed to charge to make a living & supply beautiful products.
5) Packaging: Our ECO friendly refills save money on packaging...and save the planet by creating less waste. Our offices are paperless & even our media packs that go to magazines are minamalist - we don't waste money on fancy packaging - our products stand alone.
I hope this gives you insight into how ECOminerals can be the highest of quality, the most pure in mineral ingredients!
Thanks for reading & thank you for everyone who asks the questions....also to everyone entering our WIN ECO for a YEAR contest x x x
well the answer is quite simple - but it may not be obvious to our customers who have not worked in the retail or beauty industries...so here you have it:
1) Advertising: ECOminerals does not spend money on advertising - we use the best form of advertising - word of mouth. Did you know that a page in a magazine can cost between $3000 - $25 000? If we ran ads like these even once a month our prices would be almost double. That's why we love & appreciate people spreading the ECO word!
2)Online, wholesale/direct to you!: ECO minerals sells only through www.ecominerals.com.au This means no wholesale margin. Did you know that your beauty retailer ads between 60-100% just for stocking & reselling a product. We don't - so you get wholesale prices. This is important to us because it means that everyone can afford a high quality & eco friendly product. Of course, retailers need to survive & pay their shop rent, merchandising etc. We are lucky - we don't have those costs, so we save & you save!
3)Local manufacturing & expertise: ECO minerals is made in Australia, by Australians - our artwork and design is all by local people & friends - keeping our costs down. We even had the help of our lovely friends to test formulations & select our color ranges!
4)Ethical & friendly - When we created ECO minerals, we were selling to friends - our best friends...and their friends. We simply decided to charge what we needed to charge to make a living & supply beautiful products.
5) Packaging: Our ECO friendly refills save money on packaging...and save the planet by creating less waste. Our offices are paperless & even our media packs that go to magazines are minamalist - we don't waste money on fancy packaging - our products stand alone.
I hope this gives you insight into how ECOminerals can be the highest of quality, the most pure in mineral ingredients!
Thanks for reading & thank you for everyone who asks the questions....also to everyone entering our WIN ECO for a YEAR contest x x x
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